Launch ART in Your Class
IT ALMOST SELLS ITSELF
For their first video product, students are challenged to pick any object in the classroom and create a 60-second advertisement selling that item. Each “infomercial” must contain a claim, three pieces of supporting evidence and clear reasoning for why someone should buy the item. Like the car advertisements, students should direct their communication to a clearly defined target audience.
Victoria, Rebecca, Rachel and Morgan
Teachers who use whiteboards
We were making the claim that Expo whiteboard cleaner is the best option for teachers.
We had one person hold the iPad while the other two were on camera holding props and speaking. The cameraman moved in and out to focus the viewers’ attention where we wanted it.